 Q. What is Search Engine Optimization (SEO)?
A. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Q. How does eVISIONS get high rankings for my website?
A. eVISIONS offers all of the tools necessary to improve your web site's search engine rankings and increase revenue.
eVISIONS performs these services for all clients:
- Target your keywords
- Optimize pages using built-in expertise
- Submit website to all major search engines
- Report your search engine rankings right to your email each month. Learn where your website ranks in Google, Yahoo, MSN, AOl and Ask.
 Q. How long does it take to get rankings in search engines like Google, Yahoo and MSN once eVISIONS launches my website live online?
A. New pages or websites may take 1 month to 6 months to even make it into one of the major search engines. Remember, there are only three major engines available today. Google, MSN Search, and Yahoo Search. All other engines are using results from this three or some conglomeration. Each search engine has there own database update schedule. The best answer to give is you simply have to wait it out.
Q. Why can’t I find my website in search engine results pages?
A. First, let me explain the two types of search results. There is organic and paid.
Organic search results happen "naturally". These are result rankings that have not been paid for. At eVISIONS we optimize your site for the best possible organic placement in search engines. This is done by using your key phrases in strategic areas of your site. This optimization means that your site is ready to be placed high in the result set. It doesn't guarantee a high ranking.
Let me continue before I lose you, and we'll come back to this concept.
Paid ranking, or Pay Per Click advertising consists of the search results you see at the top and right of the page at most major search engines. These results will somehow be marked as paid advertisements. These results are being prominently displayed based on the amount of money the advertiser was willing to pay for that particular position.
PPC results are based on your willingness to pay, not your site's design. Hence, the major difference between organic and paid results.
Now back to the organic results. Like I stated, eVISIONS optimizes your site to be search engine friendly. Your site will be easy to index and rank. This will help with your organic positioning. There is also multiple other factors that help in determining page rank. Your relevancy to the search in question is one. If a user is searching for "pink tennis rackets" and you sell tennis rackets, you will be in the results...somewhere. Because the user was looking for "pink" rackets, you won't rank as high. This is relevancy.
The more click through's you acquire (the number of people who found you as a search result and clicked on your link) will also help raise your rank.
The number of mutual relevant links that other sites have to you will help your rank.
New pages or websites may take 1 month to 6 months to even make it into one of the major search engines. Remember, there are only three major engines available today. Google, MSN Search, and Yahoo Search. All other engines are using results from this three or some conglomeration. Each search engine has there own database update schedule.
 Q. What is the eVISIONS Search Engine Marketing letter?
A. Once your website is designed by eVISIONS it goes into our Search Engine Marketing department. We use different techniques to optimize a client’s website and upload them to your website. We email you this letter so you are aware of the keyword phrases that we are targeting to get your webiste ranking high in search engines. We use many different reputable search engine marketing techniques to do the very best job for our clients.
Q. What if I want to suggest keyword phrases that I am interested in getting high rankings for?
A. We appreciate your input. Simply email your ideas to search@youneedevisions.com. Please include your name, company name, website address, phone number and keyword phrase suggestions.
Q. What is Pay Per Click (PPC) advertising?
A. Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page. Pay per click advertising is a search engine marketing technique.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines.
eVISIONS manages these types of advertising campaigns for small business owners. We are very good at stretching your campaign budget to get the most qualified clicks at the lowest cost per click.
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